Service Quality and Students Level of Satisfaction in Private Colleges in Vietnam

Abstract

The study of service quality and students level of satisfaction in selected private colleges in Vietnam conducted during the period from April 2013 to December2015. The research result showed that there were 500 students (463 processed and 37 missed) who to be interviewed and answered nearly 24 questions. The researcher had analyzed KMO test, the result of KMO analysis used for multiple regression analysis. The student responses measured through an adapted questionnaire on a 5-point Likert scale. Hard copy and interviewstudent by questionnaire distributed among students of the private colleges in Vietnam. The regression analysis results showed that there were five factors, which included of factors following: Tangibility; Guarantee; Reliability; Responses and Empathyactually affected students’ satisfaction with 5 % significance level. The main objectives of this study were following:- to find factors that affecting the students’ satisfactionof the private colleges in Vietnam.- to identify some factors that affected on the students’ satisfaction of the private colleges in Vietnam.- to analyze and to test some factors that affected the students’ satisfaction of the private colleges in Vietnam.