Specialization & Personalization of Pay TV Channel

Fanbin Zeng, Ruini Liu

Abstract


As a specialized and even personalized television channel, Pay TV should provide more personal, professional, attractive and ample content to a carefully segmented market. This article attempts to carry out a discussion of the practice of the specialization and personalization of Pay TV Channel.


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DOI: http://dx.doi.org/10.5430/jbar.v1n2p80

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Journal of Business Administration Research

ISSN 1927-9507 (Print)      ISSN 1927-9515  (Online)

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