A Study of Tourism Satisfaction and Destination Image for Leisure Travelers Who Use Macau Low-Cost Carriers

Abstract

The purpose of this study is to enhance the understanding of the relationship between the Low-Cost Carriers (LCC) leisure travelers’ satisfaction and the destination images of Macau. Moreover, the researchers plan to provide suggestions for a sustainable development of Macau low-cost carriers. The LCC provide visitors planning to travel to Macau as the final destination cheaper and efficient choices. On the other hand, the LCC offer the visitors who were not selected Macau to be their final destination more economic prices and encourage them to take advantages of this transfer stop. The results of this study could provide a deep understanding of tourism satisfaction, destination image, tourist needs and behavior, factors that influence to repeat visiting, and what contribution could tourist made to Macau, those topics are deserve to be studied. Those outcomes were valuable reference to the air industry, Macau tourism industry, as well as Macau Government Tourism Office.