Drivers of Value Creation in the Brazilians Private Higher Education Institutions: The Deans’ Perspectives

Abstract

This research aimed to identify the drivers regarding performance and value creation in Higher Education Institutions (HEI). As theoretical framework, this study has used, as the concept of Value, the Intellectual Capital and the Financial Capital and respective application possibilities in Higher Education. The answers obtained came from Deans of a Brazilian private HEI, which offers educational services to a target public mostly represented by students from classes C and D. By means of the survey data, subjects were categorized into three clusters: Academic, Corporative and Operative. Each of these profiles provides a different view of the drivers that create value to the HEI’s strategy and operations.