The Impact of Motivation for Attendance on Destination Loyalty via the Mediating Effect of Tourist Satisfaction

Abstract

The aim of this research is to explore the associations among motivation for attendance to Aqaba city, destination satisfaction, and destination loyalty. The research surveyed samples of 200 and used Structural Equation Model for research analysis and testing. The results show that motivation for attendance to Aqaba city positively affects tourists’ destination loyalty. The motivation for attendance positively affects destination satisfaction; and tourists’ destination satisfaction affects tourists’ destination loyalty. Furthermore, the coefficient of determination (R²) for the research endogenous variables for tourists’ destination satisfaction, and tourists’ destination loyalty were 0.46, and 0.66 respectively, which indicates that the model does moderately account for the variation of the proposed model; however, opens the gate for further research.