The Effect of Environmental Preservation, Advanced Technology, Hotel Image, and Service Quality on Guest Loyalty

Abstract

This paper aims at investigating the effects of environmental preservation, advanced technology, hotel image, and service quality on guest loyalty. A total of 193 questionnaire containing 48 items was used to collect information from guests in five-star hotels in Aqab city located in Jordan. Multiple regression analysis was conducted to test the research hypotheses. Results of the current study revealed that there is a significant impact of environmental preservation, hotel image, and service quality on guest loyalty, whereas advanced technology has no significant impact on it. The implications of these results to both theory and practice is discussed at the end of this paper.