Determining Factors of the Export of Mezcal From the States of Oaxaca and Michoacán to International Markets

Abstract

This research determines the main variables that influence export competitiveness of micro, small, and medium-sized enterprises (MSMEs) producing mezcal, from the Mexican states of Oaxaca and Michoacán to the United States (U.S.) market. To reach this goal, a closed-structured questionnaire with a Likert-type scale was applied to a representative sample of mezcal-producing MSMEs located in the above-mentioned Mexican states. The results were processed in the Statistical Package for the Social Sciences (SPSS) for its analysis. This helped proving that Productivity and the use of Technology have a very important incidence in export competitiveness of mezcal-producing companies, and the Organizational Structure variable takes effect to a lesser extent.