The Impact of Investment in Creative Activities on Turnover Stock Ratio: An Empirical Evidence of Jordanian Banking

Abstract

This study explains the impact of investment in creative activities on turnover stock ratio of 13 commercial banks listed in Amman Stock Exchange (ASE) during the period from 2001 to 2011. The concept of creativity reflect all activities in the banking sector, which is considered an indicator of growth in all of the services provided by banks from different banking operations and working to maintain competitiveness in the market index.The results indicate the contextual variables are more negative and significant impact on turnover stocks but low significant impact of external communication variables and there is no significant level for internal competence variables and strategic variables on turnover stocks. This study has shown that the contextual variables and external communication variables support innovative activities and plays a crucial role for support decision making in banks more than strategic variables and internal competence variable.