The Corporate Way: Meaning and Dimensions in the Great Companies

Abstract

Great organizations such as IBM, GE, Toyota, Walt Disney, etc. developed their own ways to effectively manage their business, create high value, and achieve sustainable competitive advantage that can not be imitated by their competitors. The way is not a magical ability or miraculous phenomenon in the successful organization, but it is a managerial innovation to create a unique combination of vision, values, and practices in unique circumstances of organization. It’s a corporate DNA, the dominant gens, and organization’s spirit.This paper aims to investigate the meanings, features, and functions of the organization’s way and its impact on formulating and promoting its excellence and achieving outstanding results. The paper results show that there are many directions to explain the deep meaning of the way in successful organizations. Finally, some learned lessons are drawn.