Organizational Structure Influence on the Level of Trust among Employees: The Case Study of ˝Telecom Serbia˝

Abstract

New business approach in modern market environment imposes a fact that there is no existence without the creation of organizational structure and culture, which support the generation of innovation processes and development of knowledge management. These processes become a precondition for success or even the survival of an organization. In order for the mentioned concepts to be successfully implemented in organizational structure of an organization, the necessary precondition represents an adequate level of trust and cooperation between the employees within an organization. The purpose of the paper is the analysis of organizational design and identification of the level of employees trust and cooperation within the company ˝Telecom Serbia˝. The facts that Serbia is a country in transition, that telecommunication market in Serbia was recently liberalized with the entrance of new operators, and at the same time, the long monopolistic status of the company ˝Telecom Serbia˝, indicate the significance of subject’s research and the interest of the topic. Research results have shown that present level of trust and cooperation among employees is not very high. Also, the research has pointed out some weak spots of the organizational design, which are at the same time inhibition factors in the knowledge sharing, trust and cooperation. Scientific information obtained by investigating the title topic, could be useful to the management of domestic telecommunication companies, as well as other service companies.