The Influence of Contextual Factors on the Multinationality-Performance Relationship: A Conceptual Model

Abstract

Our general objective is to present an extension of the established theories of the multinationality-performance relationship. In methodological terms, it is an in-depth study based on an extensive review of the literature. The proposed conceptual model includes the contextual factors, like Firm, Industry and Home-Country Factors. Through the contextual factors, the model gives a broader insight and a detailed explanation of the influencing factors of the multinationality-performance relationship. This study explains by the conceptual model the current status quo of literature in the field of multinationality-performance relationship and analyzes its shape and behavior.