Mall Performance: Corporate, Retail, Restaurants and E-commerce Effects

Abstract

Using continuous data from 2005-2016, the original purpose of this comprehensive research is to examine the relationships between mall-level sales per square foot and corporate performance. Through the use of discrete data, the alternative purpose of this research is to measure the overall performance of malls against the overall performance of individual stores, restaurants and e-commerce companies through the component of sales revenue, store productivity, real estate, and social media presence. Additionally, this researcher also implements a scoring model that can measure the performance of many individual retail institutions, e-commerce business, and restaurants. The results in this study suggest that mall performance is not correlated to corporate financial performance. However, this study generally shows a positive relationship between mall level performance and the overall performance of individual retail stores, restaurants and e-commerce businesses.