Investor Decision in Estimating the Effect of Earning Persistence, Financial Leverage, Foreign Ownership Toward Company Reputation and Company Value

Abstract

Understanding company effort on managing corporate reputation and corporate value are challenging tasks among investors. This paper provides an estimated relationship of earning persistence, financial leverage, and foreign ownership on corporate reputation and corporate value on non-financial companies listed in Indonesian Stock Exchange. Data are collected from a five-year observation period, ranging 2014 to 2018. A Non probability sampling technique is purposively used to determine the data quality. The collected data are analyzed and processed using SEM method. This study provides a qualitative result showing the relationship among the variables. The financial leverage has no significant effect on company value. In addition, financial leverage also has no significant impact on company reputation compared to foreign ownership toward company reputation. Earning persistence has significantly affected the company value followed by income variability with equal effect toward corporate reputation. Future study can add additional independent variables such as free cash flow and growth opportunities to expand this study.