Kanyan, Louis Ringah, The Faculty of Applied and Creative Arts, University Malaysia Sarawak, Malaysia
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Vol 11, No 2 (2022) - Articles
The Effect of Serif and San Serif Typeface of Luxury Fashion Logotype on Chinese Consumers’ Brand Perception
Abstract PDF
Journal of Business Administration Research (Submission E-mail: jbar@sciedupress.com)
ISSN 1927-9507 (Print) ISSN 1927-9515 (Online)
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