Case Study on the Influence of Chinese Traditional Philosophy to the Enterprise Management

Ning He


In today’s uncertain business world, it is becoming difficult using the traditional strategy planning tools with the “design” thinking, the success of an enterprise is reliant on more flexible and rapid response to external changes. In order to survive or excel, the firms today have to change and adopt new management techniques. With Confucian principles once again openly thriving in China, the Chinese’s traditional philosophy applies a constructivism perspective, coping with complexity and uncertainty by means of a clear methodological guideline and roadmap for both scholars and practitioners. The key idea of Confucianism is to achieve strategic alignment, for instance, the alignment between organizational strategy and individuals’ behavior. This kind alignment embodies the final harmony in organization, including the fit between people and people, the fit between people and work, and the fit between business strategy and environment. (Youmin Xi, Xuanwei Cao, Liuxu Xiangli, 2010) .This paper analyzes the success cases of NTT DoCoMo and Silicon organizations to show how the Confucian principles are penetrating into cultural circles of organization. As a core idea in the eastern culture, harmony has been developed into a special mentality, indicating a good relationship which the business organizations have to build with the environment. The purpose of this research is to provide some eastern perspectives to the classical management literatures.

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Journal of Management and Strategy
ISSN 1923-3965 (Print)   ISSN 1923-3973 (Online)


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