Banks' Micro Enterprises Loan Credit Risk Decision-making Model Innovation in the Era of Big Data and Internet Finance

Junxuan Zhu, Zhe Huang


In the era of big data, Internet enterprises have initiated a new operation model named Internet finance and developed micro enterprises loan business, which bring great challenges to banks’ traditional business undoubtedly. This article talks about how banks low the expense on the basis of setting a big data strategy, and innovate micro enterprises loan credit risk decision-making model to explore a new profit point of growth.

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Journal of Management and Strategy
ISSN 1923-3965 (Print)   ISSN 1923-3973 (Online)


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