Corporate Culture Differences between Taiwan and Vietnam

Abstract

The purpose of this study is to investigate and compare corporate culture differences between Taiwan and Vietnam. The concept of corporate culture is adopted from Trompenaars and Turner’s four types of corporate culture. Trompenaars and Turner (2012) categorized corporate culture into four main types: the Family, the Eiffel Tower, the Guided Missile and the Incubator. The ANOVA approach is employed to describe and analyze the collected data. A total of 477 employees from public and private corporate sectors in Taiwan and Vietnam participated in this study. Out of 477 respondents 246 are Taiwanese and 231 are Vietnamese. The competing value framework (CVF) (Cameron & Quinn, 2006) is the main reference for developing the questionnaire. The results of the study show that there are significant differences in corporate cultures between Taiwan and Vietnam on three out of four aspects of corporate culture introduced in this study.