Relationships Between Source Capacity, Value to Use, Value for Money and Loyalty of Visitors for Tourism Destination in Vietnam

Abstract

The purpose of this study is to identify and adjust the competitiveness scale to suit Vietnam's tourism. Accordingly, with inheriting The Competitive Advantage Model of Porter (1990), the authors focus on determining relationships among source capacity, value to use, value for money, and loyalty of visitors for tourism destination. With inheritance resources, created resources, and support resources are elements of source capacity, thereby creating a competitive advantage under two angles: value to use and value for money. It is this competitive advantage that attracts and retains tourists, creating customer loyalty for Vietnam destinations. By the method of expert interviews, the author has adjusted the factors and observed the variables to suit the case study in the tourism industry with the research area in Vietnam. In particular, the results show that the observed variables for source capacity are inherited entirely as well as the loyalty scale. Meanwhile, the scale of value to use and value for money is supplemented with two items according to expert opinion, including many unique experiences, suitable for financial condition.