SWOT Analysis on the E-commerce System of Mt.Jiuhua Tourism in the Big Data Age

Abstract

Since the 1870s, new technologies and inventions have become more and more popular. It is now the era of big data, which has been a focus of research in science, technology, economics, and social studies. In the last decade, the rapid development of computer technologies and the Internet has pushed the emergence of semi-structured and unstructured data, such as audio, video, text, and images. With data volume and categories experiencing rapid development, social networking services, and cloud computing have been widely used. Due to the commencement of big data age, not only Mt.Jiuhua tourism has witnessed numerous changes, but also Mt.Jiuhua E-commerce tourism with diversified dimensions has become increasingly important. Many tourist attractions have already applied big data research into their economic development. This dissertation want to analyze the current status of Mt.Jiuhua E-commerce tourism in the big data age by using SWOT method in order to find a new solution to develop tourist economy.