Exploring the Role of Perceived Contextual and Environmental Motivators in Venture Creation: Survey in South Asian Context

Abstract

This paper aims to identify the main difference on the major construct of the survey used to analyse the effect of contextual and environmental motivators and barriers on entrepreneurial intentions of universities graduates in Pakistan.  The main objective was to observe the response of the survey respondents on the major construct of study. The results indicates that university graduates ranked high the importance of attitude towards entrepreneurship and perceived behaviour control in the process of venture creation. In addition, Perceived entrepreneurial motivators and barriers are also considered to be important in while staring some one’s own business.