International Business Students’ Understanding, Perception, and Commitment to Corporate Social Responsibility: A Study Based Upon Gender, Generational Affiliation, and Culture

Abstract

Much discourse has taken place over the topic of corporate social responsibility since the late 20^th century. As such, universities are preparing students for embracing and dealing with corporate social responsibility dilemmas by incorporating corporate social responsibility topics in the curriculum. This quantitative empirical research surveyed undergraduate students (N=180) majoring in International Business to learn more about their commitment to corporate social responsibility. A total of 80 male and 100 female students were surveyed. The results of this research suggest that female students have a higher commitment to corporate social responsibility, students born in a high-context culture have a higher commitment to corporate social responsibility, and millennials have a higher commitment to corporate social responsibility. Implications and recommendations are offered for practitioners and educators.