Private Labels and Retail: A Bibliometric Study on Empirical Researches

Abstract

This work aims at identifying the characteristics of empirical papers on the issues of private labels and retail, published in national (Brazil) and international journals. The present research is a qualitative descriptive study, which applies a bibliometric analysis, focusing on the works that contribute to the debate on the subjects of private labels and retail, within the scope of marketing. The method to identify scientific works used in this research was the Knowledge Development Process – Constructivist (ProKnow-C). In all, 47 articles were analyzed, 20 national and 27 international. The analyses indicate that papers published in national journals arise mostly from researches conducted in Brazil, Spain is the country in which a higher number of researches on the topic were carried out, the International Journal of Retail & Distribution Management and the Journal of Product & Brand Management have shown the greatest number of published works, Cristina Calvo-Porral is the leading international author (4 papers) and Éderson Luiz Piato is the national leading expert (3 publications). The main sub-topics explored in national works differ from their international conterparts, as well as in the methodological structures used to construct the investigation process. International researches are predominantly quantitative pre-experimental, using questionnaires and document analyses, while national are mostly exploratory, descriptive, using questionnaires and interviews.