Book Review: The Rise to Market Leadership

Abstract

Development has been happening the last two decades and specially the beginning of the 21^st century shows that the emerging economies are going to change the formula of the current market dominated leadership. Certainly, many emerging economies as the BRICS countries is a must watch and explore markets from the perspective of being economies that having the strong diversified mix to make more sustainable as the developed countries markets and even more. The work of Malerba et al. (2017) team is highly important since it reflects not only the literature review but also the actual observations of the history of development of the BRICS countries, which resembled by China, India and Brazil. In fact, the book also shows the best practices in how did these new market leaders emerge and become key players in their respective industries. This review is considered of importance since it shows a model for other countries and how to manage the high industries risk and still manage to create market development. The review shows that there are similar industries as automotive, pharmaceutical and ICT industries which can contribute to the success of the developing countries and enable them to become market leaders too. The researchers were very focused on defining market leadership from the following three angles mainly: domination of local market, global reach and the innovative capabilities and capacity of the production or the processes.