A New Model of Petrochemical Technology Strategic Planning

Abstract

We, for the first time, propose a new model for technology strategy formulation in Iran’s petrochemical industry. It is the result of an integrated and systematic hybrid of existing models presented in literature of technology strategy. Furthermore, we identify strategies of technology development in Iran’s petrochemical industry by using ability – attractiveness matrix and patent indicators. A list of technologies in the industry, the industry's ability in the development of technologies, attractiveness of technologies in the industry, and patent indicators in the evaluation of the industry are identified based on experts’ viewpoints. Data is collected in subsidiary companies. Respondents are professional employees in these companies doing research in specific fields of petrochemical industry.