Research on Innovation Risk Management based on Bayesian Risk Decision-Making

Abstract

Innovation is an inexhaustible force for the prosperity of one nation, and also the life source of enterprises. However, the high-risk characteristics of innovation activities make enterprises to perform scientific and effective innovation risk management. Based on a general introduction of Bayestian Risk Decision-making Theory and practices of product innovation in enterprises, the author discusses how to use the theory to achieve quantitative innovation-risk management, providing references for scientific decision of innovation activities in enterprises.