Applying the Theory of Planned Behaviour (TPB) in Saving Behaviour of Pomak Households

Abstract

The following study uses the Ajzen’s Theory of Planned Behaviour as a theoretical framework with the purpose of extending a model which examines the saving behaviour of the Pomak households. The aim of this research is to identify factors that influence the saving behaviour of Pomak households in Greece. For the collection of data from households, a structured questionnaire was designed and distributed. The data of the study were obtained from a survey applied in 600 households in the prefectures of Xanthi, Rodopi and Evros. A path analysis was applied in order to confirm the proposed model and the results of the hypothesis tested. Findings show that attitude, subjective norm and perceived behavioural control have a direct positive effect on intention towards saving and final saving behaviour. The understanding of the Pomaks’ saving behaviour can have a significant contribution in the pursuit of a healthy household’s financial life.