An Event Study Analysis of Thailand’s 2019 General Election: A Long Window of Multiple Sub-events

Abstract

This study extends the conditional regression model for event study analyses to include sub-events related to the events under investigation. The extended model ensures that all relevant sub-events are included in the event window and their significant effects are not averaged out. The model is applied to analyze the effects of Thailand’s 2019 general election on stock market performance. Information on the election day and the sub-event days before and after the election day contributed to the significant election effects. The inclusion of sub-events in the analysis is important and useful.