The influence of Organizational Image on Academic Success for International Students

Abstract

Image as a concept that develops through personal, environmental, cultural, and organizational factors throughout history. Organizational image is the overall evaluation of people’s views regarding an organization or system. The purpose of present study was to determine the relationship between international university students’ academic achievement and perceived organizational image. As this is a descriptive research for it measures the image perceptions of the participants at a single time, quantative research methods were used. The population of the research was 2208 international students at Uludag University in Bursa. Randomly selected  1718 students (%77.8) who provided anonymous responses were the sample of the study. To examine the relation between organizational image and academic achievement, correlation analysis was used. To control the effect of the organizational image on the academic achievement regression analysis was used. Students’ academic achievement was mostly affected by reputation and recognition, provided services and general view and physical infrastucture at moderate level. As the students' image perception towards the university increases, their acdemic success also increase. Perceived organizational image affected students’ academic achievement significantly and explained 16% of the variance of academic achievement. General view &physical infrastructure provided services, reputation and recognition, and extra curricular activities from the sub-dimensions of organizational image perception have a meaningful effect on the academic success of students.  Key findings are discussed and recommendations offered to address issues related to organizational image.