The Impact of Social Responsibility on the Market Value for Services Corporations, Service Type as a Marketing Variable

Abstract

The study aims to know the impact of social responsibility as a cost and also to show the market value of the Jordanian services corporations listed on the Amman Stock Exchange. “Services type” was used as a variable for the relationship rate in this study. The descriptive approach was used and applied to the data of 37 companies during the period from 2012-2019. The researcher also used statistical methods such as the arithmetic mean and standard deviation to describe the study data, and the test of linear regression and correlation analysis, in order to test the study hypotheses. Among the most important results that have been reached, there is an impact of social responsibility as costs and the disclosure of the market value of services companies. The study also showed a modified effect of services type on the relationship between social responsibility disclosure and market value.

Based on the preceding, the study recommended expanding the social responsibility disclosure, which helps the company build a strong name as a desirable institution, which enhances the image of the company and the name of the product in the services market and among customers.