The Effect of the Accounting and Business Curriculums on Creativity

Abstract

This study employs the Torrance Tests of Creative Thinking to investigate the effects of accounting and businesscurriculums on students' verbal and figurative creativity via the Solomon four-group design. The subjects areaccounting and business administration students in Taiwan, where these two curriculums are similar to theircounterparts in the U.S.A. The test scores were analyzed with MANOVA and meta-analysis. The results show thatthe accounting curriculum has not been as effective as the business administration curriculum with respect to bothverbal and figurative creativity. These results indicate that in today’s dynamic and competitive businessenvironment, the accounting curriculum needs to be redesigned in a variety of aspects regarding creative thinkingand problem solving to meet the challenge.