BTS Beyond Beats: Disclosing Semantics Through Lyric Analysis

Abstract

In the contemporary music landscape, BTS (Bangtan Sonyeondan) has risen as a global phenomenon, captivating audiences not only with mesmerizing beats but also through conveying profound messages in their lyrics. This article explores the multifaceted journey of BTS, emphasizing their impact on global pop culture, significant achievements, and role as cultural ambassadors. The study addresses three key research questions focused on how BTS lyrics reflect profound messages, identifying hidden meanings through semantic analysis, and appreciating music as an art form. "BTS Beyond Beats" serves as an invitation to appreciate music as an intricate art form, transcending the auditory experience to unravel the beauty and depth within BTS's crafted words. The study sheds light on the artistic depth and cultural impact of BTS's lyrics, offering a captivating journey into their semantic landscape. This research contributes to a deeper understanding of the wisdom and hidden meanings in BTS lyrics, fostering a richer appreciation of music as a profound art form that goes beyond mere melodic hums. The semantic revelation invites listeners to connect with BTS on a profound level, recognizing the cultural significance and wisdom encapsulated in each lyrical masterpiece. The research methodology integrates linguistic and cultural semiotics, content analysis, and qualitative research methods, aiming for a systematic exploration of nuanced meanings, metaphors, and connotations within BTS's lyrics. Results consistently highlight themes of self-discovery, resilience, love, and societal critique, showcasing the group's ability to navigate diverse emotional and social landscapes. Cultural nuances and references to Korean history, folklore, and societal norms contribute to BTS's identity as cultural ambassadors.