Innovative of Area-Based Learning to Transfer Community Innovation through Phulae Pineapple Living Encyclopedia in Chiang Rai, Thailand

Abstract

The objectives of the research were 1) to study community innovation knowledge through the Phulae pineapple living encyclopedia in Chiang Rai, Thailand, 2) to develop innovative area-based learning to transfer community innovation through the Phulae pineapple living encyclopedia and to study the results of using innovative of area-based learning through Phulae pineapple living encyclopedia. The methodology of the research was based on Participatory Action Research (PAR). The sample group consisted of 20 community innovation informants and a group of 405 people assessing satisfaction with the Phulae pineapple living encyclopedia accounting for a total of 425 people. The instrument used consisted of 1) unstructured interview forms, 2) forms of encyclopedia quality assessment, and forms of satisfaction assessment. Qualitative data was analyzed based on content analysis and the presentation was in the form of descriptive analysis. Quantitative data was analyzed based on a primary statistical package to find the mean and standard deviation. Study results revealed that: 1. The study on community innovation knowledge through Phulae pineapple living encyclopedia in Chiang Rai, Thailand revealed that Phulae pineapple community innovation knowledge is divided into 5 issues, namely 1) Phulae: Sustainable culture of happiness, 2) Phulae: Self-reliant agriculture community, 3) Phulae: Creative local economy, 4) Phulae: History for living with balance and 5) Phulae: Topography for agricultural tourism; 2. Developing innovative area-based learning to transfer community innovation through Phulae pineapple living encyclopedia revealed that innovative area-based learning developed to be Phulae pineapple living encyclopedia consists of 4 parts, namely 1) BEGIN until becoming ... Phulae, 2) BEHIND Phulae ...background of happiness, 3) TO BE CONTINUE Phulae with sustainable security and 4) Conclusion and the application named Phulae has been developed to be used together with the developed encyclopedia. The results of the assessment conducted by experts revealed that the quality of the Phulae pineapple living encyclopedia was at a very high level and it can be disseminated; 3. The study on using innovative area-based learning to transfer community innovation through the Phulae pineapple living encyclopedia revealed that the group of people assessing satisfaction over the Phulae pineapple living encyclopedia assessed the satisfaction to be at a high level in an overall picture. Moreover, it was found that among the group cultivating and distributing Phulae pineapple, incomes in the household have increased from accessing the goods of the consumer group receiving information of disseminating knowledge through the living encyclopedia and the developed application.